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Built to your process · Custom

Customised CRMS

A CRM drawn around how you actually sell

Off-the-shelf CRM asks your team to work its way. We build the other one — your pipeline stages, your KPIs, your customer record, wired into the accounting, warehouse and e-invoice processes you already run.

Built to your workflow Sales KPI tracking EDG support available
Book a free mapping session See what we build
  • CustomBuilt around your process
  • KPIsTracked per salesperson
  • ConnectedTo accounting and warehouse
  • Your pipeline stages
  • Your customer record
  • Connects to your systems

Customised CRMS at a glance

CustomBuilt around your process
KPIsTracked per salesperson
ConnectedTo accounting & warehouse
EDGGrant support available
Why a custom CRM

The same nine problems, in almost every scoping session

Opportunities lost when nobody is in the office. No KPI tracking for salespeople. Half-finished customer accounts, undocumented touchpoints and out-of-date salesperson data. Management with no visibility. Fulfilment errors, no digital way to upsell, and no honest view of performance. A CRM built to your process removes them one at a time.

Nothing is lost out of the office

Every enquiry, quote and follow-up lives in the system rather than in one person’s inbox — so an opportunity does not go quiet because somebody is on site.

Pipeline

Salesperson KPIs you can actually see

Activity, conversion and revenue per person, on a dashboard instead of in a spreadsheet somebody updates on a Friday.

KPIs

The customer record is complete

Accounts, contacts and every touchpoint documented in one place, so the next person to pick up the account is not starting from nothing.

Records

Management gets visibility

A live picture of sales operations rather than a monthly summary — what is in the pipeline, what moved, and what has not been touched.

Visibility

Fewer fulfilment errors

Orders flow from the CRM into the process that fulfils them, instead of being re-keyed from an email into a second system.

Orders

Built around you

Supplier e-invoices, warehouse steps, manual processes turned digital — whatever the shape of your business actually is, that is the shape we build.

Custom build
What we build

Four things a Rockbell CRM is made of

There is no fixed feature list to sign up to. This is the ground we usually cover, and your scope decides how much of each you get.

One customer record, properly kept

Company and contact records with the history attached, so an account is not a folder of emails belonging to whoever opened it.

  • Company account records
  • Multiple contacts per account
  • Contact history
  • Documented touchpoints
  • Customer segmentation
  • Duplicate control
  • Import from your existing lists
  • Fields named the way you name them
No orphaned accounts Touchpoints documented
How it works

We draw it around your process

Three stages, and the first one costs you nothing but an afternoon.

We map your sales process as it is

Stages, roles, handoffs and the systems around them — including the manual steps nobody has written down. We map what you actually do, not what the manual says.

We build the CRM to that shape

Then connect it — accounting, warehouse processes, supplier e-invoices and your e-commerce channels — so the same order does not get keyed in twice.

Your team works in one place

Sales work the pipeline instead of an inbox, and management finally sees it — live, per person, and without asking for a spreadsheet.

Who it's for

Who we build CRMs for

Businesses whose sales process is real and specific — and who have found that the boxed CRM does not fit it.

Sales run from an inbox

Teams whose quotes, follow-ups and customer history live in email threads and spreadsheets, one per salesperson.

Inbox to pipeline

The CRM that never stuck

Companies that bought a CRM once, could not make the team use it, and went back to the spreadsheet within a quarter.

Second attempt

Digitising a manual process

Businesses moving paper forms, warehouse steps and supplier e-invoices off the clipboard and into a system.

Manual to digital

Several revenue sources

Operations selling through more than one channel or marketplace, who need one place to manage them all.

Multi-channel
  • Distribution
  • Wholesale
  • Engineering
  • Manufacturing
  • Services
  • Construction
  • Professional services
  • Logistics
  • Retail groups
  • B2B sales
Trust

Who is behind the build

A custom system is only as good as the people who stay with it afterwards.

  • Local Singapore team

    Built and supported by a Singapore team you can call, message or sit down with.

  • Connects to recognised accounting

    We link the CRM into IRAS-recognised accounting systems, so the sale and the ledger agree.

  • EDG support available

    The Enterprise Development Grant supports qualifying projects — we help you scope and claim.

Connects with

The systems a CRM build usually plugs into

A custom CRM rarely stands alone. These are the Rockbell systems we most often connect it to — and if you already run something else, we look at that instead.

E-Commerce & CRMS

E-Commerce Integration

Bring your online channels into the systems you already run, so channel orders are not a separate world from the rest of the business.

Explore E-Commerce Integration Accounting & Inventory

Million Accounting

Full accounting and inventory on a licence you own — one of the two accounting systems we wire CRM builds into.

Explore Million Accounting Accounting & Inventory

AutoCount Software

Accounting and inventory for stock-heavy operations — the other side of the link when the warehouse is the business.

Explore AutoCount Point-of-Sales

Million POS (Retail)

The counter side of the same business, for groups whose revenue arrives over a till as well as through a salesperson.

Explore Million POS
Pricing

Scoped first, quoted second

There is no licence price list, because there is no boxed product. We map your process, agree what is in scope, and quote the build per project. On the grant side: EDG supports up to 50% of qualifying costs, with enhanced support quoted at up to 70% plus a 90% SFEC offset for eligible companies — confirm your eligibility with us, as enhanced rates and SFEC are subject to current EnterpriseSG terms.

  • Free mapping session before any quote
  • Scoped build, quoted per project
  • EDG covers up to 50% of qualifying costs
  • We help from scoping through to claim
Get a tailored quote
Worked example with EDG
Scoped CRM build$30,000
EDG support (50%)– $15,000
You pay$15,000
Illustrative figures only. Every build is scoped and quoted per project, and grant support depends on your project qualifying and on EnterpriseSG approval. Enhanced support of up to 70% and the 90% SFEC offset are subject to current EnterpriseSG terms and your company's eligibility.
FAQ

Customised CRMS, answered

The questions we get asked before a build starts. If yours is not here, ask us directly — we would rather answer it now than in month three.

Talk to us

No. We do not resell a CRM — we build one around your process, and we support it afterwards. That is why there is no price list on this page and no feature list you have to fit yourself into.

Yes. We link CRM builds into Million and AutoCount Accounting, and into other systems by API or import. Tell us what you run and we will tell you honestly how it can be connected.

Yes — those are exactly the kind of process we build in. Supplier e-invoices, warehouse steps and manual processes turned digital are part of the same job, not an add-on to it.

It depends on how many processes are in scope. We map first, then quote — and the mapping session is free, so you get a realistic timeline before you commit to anything.

The Enterprise Development Grant covers qualifying projects, and we help from scoping through to the claim. EDG supports up to 50% of qualifying costs, with enhanced support quoted at up to 70% plus a 90% SFEC offset for eligible companies — confirm your eligibility with us, as enhanced rates and SFEC are subject to current EnterpriseSG terms.

Let's draw your CRM

Pick how you'd like to start — every path is free, no-obligation and tailored to how your business actually works.

Free Mapping Session We chart your sales process as it is — stages, roles and handoffs. Ask About EDG Check whether your project qualifies before you scope it. Talk to Sales Scope, timeline and integrations — straight answers.

PSG & EDG approved · Local Singapore team · Replies within one business day.

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